RESULTS
RESULTS
We’ll let these speak for themselves.
We’ll let these speak for themselves.
in Terri & Sandy
website visitors
in Terri & Sandy
website visitors
in Terri & Sandy
website visitors
in Terri & Sandy
website visitors
1500%
1500%
1500%
1500%
+
+
+
200
200
200
JOB Applications
since launch
JOB Applications
since launch
JOB Applications
since launch
+
+
+
IG + LinkedIn impressions
IG + LinkedIn impressions
IG + LinkedIn impressions
IG + LinkedIn impressions
500k
500k
500k
500k
+
+
+
PRESS
“Who is Marion Ette? The inside story on
Terri & Sandy’s ‘WPPuppet’”
“Who is Marion Ette?
The inside story on
Terri & Sandy’s
WPPuppet’”
“Who is Marion Ette?
The inside story
on Terri & Sandy’s
‘WPPuppet’”
“Terri & Sandy encourages WPP employees to ‘cut their strings’ and more”
“Terri & Sandy encourages WPP employees to ‘cut
their strings’
and more”
“Terri & Sandy
encourages
WPP employees to
‘cut their strings’
and more”
“Terri & Sandy Trolls WPP Following New In-Office Mandate”
“Terri & Sandy Trolls
WPP Following New In-Office Mandate”
“Terri & Sandy Trolls
WPP Following New
In-Office Mandate”
INDUSTRY BUZZ
We got a bunch of DMs and messages from people around the industry... including some from WPP.
INDUSTRY BUZZ
We got a bunch of DMs and messages
from people around the industry... including some from WPP.
INDUSTRY BUZZ
We got a bunch of DMs and messages from people around the industry... including some from WPP.
EASTER EGGS
EASTER EGGS
We even created an Instagram, Spotify, and LetterBoxd accounts so people could know the puppet behind the strings.
We even created an Instagram, Spotify, and LetterBoxd
so people could know the puppet behind the strings.
JOINING CONVERSATIONS
JOINING CONVERSATIONS
JOINING
CONVERSATIONS
Soon he was joining every conversation that had anything to do with him.
Soon he was joining every conversation that had anything to do with him.
HEADHUNTING EMPLOYEES
HEADHUNTING
EMPLOYEES
HEADHUNTING EMPLOYEES
HEADHUNTING
EMPLOYEES
He began tagging amazing candidates from WPP, complimenting their work, and asking if they were looking for a more flexible future.
He began tagging amazing candidates from WPP,
complimenting their work, and asking if
they were looking for a more flexible future.
He began tagging amazing candidates from WPP, complimenting their work,
and asking if they were looking for a more flexible future.
RECRUITING
RECRUITING
We made him a profile on Corporate America’s favorite social media site, LinkedIn.
We made him a profile on
Corporate America’s favorite social media, LinkedIn.
RECRUITING
We made him a profile on Corporate America’s favorite social media site, LinkedIn.
SOCIAL VIDEOS
SOCIAL VIDEOS
SOCIAL VIDEOS
He shared personal videos asking WPP to “please pull my strings.”
Videos drove to Terri & Sandy's Career page.
He shared personal videos asking
WPP to “please pull my strings.”
Videos drove to Terri & Sandy's Career page.
He shared personal videos asking WPP to “please pull his strings.”
Videos drove to Terri & Sandy's Career page.
Hi there! I’m Marion Ette, a highly obedient team player with one goal in mind:
To be controlled… I mean hired…. by WPP.
Hi there! I’m Marion Ette, a highly obedient
team player with one goal in mind:
To be controlled… I mean hired…. by WPP.
This is the story of a small, independent agency named Terri & Sandy that took on a Goliath of the advertising world: WPP. It started after WPP’s corporate overlords issued a mandate that all employees must return to the office 4 days a week.
Which made their staff mad... Like 20,000 people signing a petition mad.
Terri & Sandy saw this as an opportunity to show solidarity with WPP employees, and dare we say, steal them. Because at our proudly independent agency, we treat our employees like people. Not puppets. So we made our point… with a puppet.
Enter: Marion Ette. WPP’s Dream Employee.
This is the story of a small, independent agency named Terri & Sandy that took on a
Goliath of the advertising world: WPP. It started after WPP’s corporate overlords
issued a mandate that all employees must return to the office 4 days a week.
Which made their staff mad... Like 20,000 people signing a petition mad.
Terri & Sandy saw this as an opportunity to show solidarity with WPP employees,
and dare we say, steal them. Because at our proudly independent agency, we treat
our employees like people. Not puppets. So we made our point… with a puppet.
Enter: Marion Ette. WPP’s Dream Employee.
This is the story of a small, independent agency
named Terri & Sandy that took on a Goliath
of the advertising world: WPP.
It started after WPP’s corporate overlords
issued a mandate that all employees
must return to the office 4 days a week.
Which made their staff mad...
Like 20,000 people signing a petition mad.
Terri & Sandy saw this as an opportunity to show solidarity
with WPP employees, and dare we say, steal them.
Because at our proudly independent agency,
we treat our employees like people. Not puppets.
So we made our point… with a puppet.
Enter: Marion Ette. WPP’s Dream Employee.
This is the story of a small, independent agency named Terri & Sandy that took on a
Goliath of the advertising world: WPP. It started after WPP’s corporate overlords
issued a mandate that all employees must return to the office 4 days a week.
Which made their staff mad... Like 20,000 people signing a petition mad.
Terri & Sandy saw this as an opportunity to show solidarity with WPP employees,
and dare we say, steal them. Because at our proudly independent agency, we treat
our employees like people. Not puppets. So we made our point… with a puppet.
Enter: Marion Ette. WPP’s Dream Employee.
To secure his dream job, Marion Ette boldly procured an outdoor board right outside WPP’s New York office. QR code led to Terri & Sandy's Career page.
To secure his dream job, he boldly procured an outdoor board right outside WPP’s New York office.
QR code led to Terri & Sandy's Career page.
To secure his dream job, he boldly procured an outdoor board right outside WPP’s
New York office. QR code led to Terri & Sandy's Career page.
OOH
OOH
OOH
CASE STUDY VIDEO
CASE STUDY VIDEO
CASE STUDY VIDEO
CAREERS PAGE
CAREERS PAGE
All roads led to our career page, telling curious string-cutters to go indie.
All roads led to our career page, telling curious string-cutters to go indie.
CAREERS PAGE
All roads led to our career page, telling curious string-cutters to go indie.
Hi there! I’m Marion Ette, a highly obedient
team player with one goal in mind:
To be controlled… I mean hired…. by WPP.
CAREERS PAGE
All roads led to our career page,
telling curious string-cutters to go indie.
PRESS
“Terri & Sandy
encourages
WPP employees to
‘cut their strings’
and more”
“Terri & Sandy Trolls WPP Following New
In-Office Mandate”
JOINING
CONVERSATIONS
Soon he was joining every conversation
that had anything to do with him.
“Who is Marion Ette?
The inside story
on Terri & Sandy’s
‘WPPuppet’”
WPPUPPET
WPPUPPET
WPPUPPET